Varanasi, famously known as Kashi, is often celebrated as the spiritual heart of India, attracting pilgrims and travelers from across the globe. Yet beyond its ancient ghats and temples, the city is rapidly transforming into a vibrant hub where tradition meets modernity. This year, Varanasi stood at the center of attention with two remarkable events—the UP International Trade Show 2025 (UPITS 2025) and the Swadeshi Mela in Kashi. These events have beautifully intertwined global business opportunities with the rich tapestry of local culture, creating a platform where both international investors and local artisans thrive.
The UP International Trade Show 2025, held at the India Expo Centre and Mart in Greater Noida, showcased Uttar Pradesh’s industrial strength across sectors like textiles, agriculture, renewable energy, and technology, attracting participants from over 80 countries. Meanwhile, the Swadeshi Mela in Kashi, hosted at Beniyabagh, celebrated indigenous craftsmanship, handlooms, khadi, and eco-friendly products, giving local artisans a chance to shine. Together, these events offered visitors not just a marketplace but an immersive cultural and business experience. From live demonstrations and networking opportunities to traditional music and dance performances, Varanasi proved that it can simultaneously honor its heritage while embracing innovation and global collaboration.
UP International Trade Show 2025: Bridging Local Talent with Global Business
The UP International Trade Show 2025, held at the India Expo Centre and Mart in Greater Noida, is more than just an exhibition—it is a celebration of innovation, enterprise, and collaboration. This year’s edition, running from September 25 to 29, attracted over 2,500 exhibitors and hundreds of international delegates from more than 80 countries. From textiles, handlooms, and handicrafts to automobile parts, renewable energy, and advanced electronics, the trade show showcased the diversity of Uttar Pradesh’s industrial landscape.
One of the highlights was the participation of Russia as the Partner Country, which emphasized the fair’s global significance. Business transactions worth ₹11,200 crore were recorded, reflecting not only the economic potential of Uttar Pradesh but also the increasing interest of global investors in the region.
The UPITS 2025 experience was enhanced with live demonstrations, workshops, and seminars on emerging technologies and sustainable practices. Visitors could explore opportunities in sectors like agriculture, skill development, defense, and renewable energy, all under one roof. For business owners and entrepreneurs, the trade show offered a platform to connect with potential partners, investors, and clients from around the world.
Swadeshi Mela in Kashi: Empowering Local Artisans
While the trade show attracted a global audience, the Swadeshi Mela in Kashi focused on celebrating India’s rich craftsmanship. Held at Beniyabagh, Varanasi, this vibrant fair ran from October 9 to 18 and featured over 100 stalls showcasing handlooms, khadi, handicrafts, and herbal products.
The Swadeshi Mela is more than a marketplace; it is a celebration of tradition and culture. Artisans and small entrepreneurs, especially women, had the opportunity to display their talent and connect with customers directly. Visitors not only shopped for unique products but also experienced folk music, traditional dance, and live craft demonstrations, making the event a cultural feast for all ages.
This mela perfectly complements the government’s ‘Vocal for Local’ and ‘Aatmanirbhar Bharat’ initiatives by promoting locally-made products, boosting rural entrepreneurship, and encouraging sustainable business practices. By attending, visitors become part of a movement that values heritage, craftsmanship, and community-driven growth.
How UPITS 2025 and Swadeshi Mela Work Together
The synergy between the UP International Trade Show and the Swadeshi Mela is a prime example of balancing global ambitions with local empowerment. While UPITS opens doors to international business, the Swadeshi Mela ensures that the spotlight remains on homegrown talent. Together, they provide:
- Economic Growth: Driving both global investment and local entrepreneurship.
- Cultural Preservation: Ensuring traditional crafts and techniques are valued and promoted.
- Networking Opportunities: Connecting international businesses with local suppliers and artisans.
- Sustainability: Encouraging eco-friendly practices through the promotion of natural materials and handmade goods.
By attending both events, visitors gain a holistic understanding of how Uttar Pradesh is evolving as an economic powerhouse while staying rooted in its cultural legacy.
Event Details You Shouldn’t Miss
UP International Trade Show 2025
- Venue: India Expo Centre & Mart, Greater Noida
- Dates: September 25–29, 2025
- Hours: 11:00 AM – 3:00 PM (B2B) | 3:00 PM – 8:00 PM (Public)
- Website: upinternationaltradeshow.com
Swadeshi Mela in Kashi
- Venue: Beniyabagh, Varanasi
- Dates: October 9–18, 2025
- Hours: 11:00 AM – 8:00 PM
- Highlights: Handloom and handicraft stalls, local artisans, cultural programs, and live performances.
Why You Should Attend
Attending these events is more than just a visit; it is an experience that offers multiple benefits:
- For Entrepreneurs: Explore a world of possibilities at the UP International Trade Show 2025 and Swadeshi Mela in Kashi. Connect with potential investors, build valuable business networks, and showcase your products to both national and international audiences. Seize the opportunity to expand your brand, promote innovation, and grow your enterprise globally.
- For Visitors: Immerse yourself in vibrant cultural programs, browse and purchase unique handmade products, and experience India’s industrial growth up close. From traditional crafts and artisanal creations to modern innovations, these events offer a perfect blend of heritage and progress, making every visit both enjoyable and inspiring.
- For Artisans:Showcase your talent, gain well-deserved recognition, and expand your reach to new domestic and international markets. Learn valuable insights from global trade practices, connect with industry leaders, and enhance your business strategies to grow sustainably while promoting your products to a wider, influential audience.
- For Students and Professionals: Explore emerging industries, discover sustainable business practices, and uncover exciting career opportunities across diverse sectors. Gain insights into modern technologies, innovative entrepreneurship, and industry trends that can help students, professionals, and entrepreneurs make informed decisions while preparing for a dynamic and future-ready workforce.
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In conclusion, The UP International Trade Show 2025 and the Swadeshi Mela in Kashi together represent the perfect blend of global ambition and local pride. They highlight how Uttar Pradesh is stepping into the world stage as a hub of innovation and entrepreneurship while staying true to its cultural roots.
By supporting these events—whether as a visitor, entrepreneur, or investor—you become part of a journey that empowers communities, promotes sustainable growth, and celebrates the essence of Indian craftsmanship. From international trade deals to handcrafted treasures, these events truly have something for everyone.