When you enter Noida Haat this February, the first thing that greets you is not a banner—it is a burst of colour, music, and smiles. Every corner hums with energy as rural women artisans from across India display their handmade treasures. This is the Saras Aajeevika Mela 2025 Noida—a celebration of India’s culture, craftsmanship, and community spirit.
From 21 February to 10 March 2025, Noida Haat, Sector 33A, transforms into a lively cultural hotspot, welcoming visitors from Delhi NCR and beyond. With over 450 women from Self-Help Groups (SHGs) representing 30 states, the mela brings together traditional art, homegrown food, and regional music—all in one vibrant space.
What Makes Saras Aajeevika Mela Special
The Saras Aajeevika Mela is not just an exhibition—it is a journey into India’s rural soul. Organized by the Ministry of Rural Development under the DAY-NRLM (Deendayal Antyodaya Yojana – National Rural Livelihood Mission), this event creates a bridge between hardworking rural women and urban consumers.
Each artisan here represents a story of perseverance. These are women who have turned local resources and traditional skills into a livelihood. Through the mela, they find recognition, confidence, and new markets for their work.
The 2025 edition carries a special theme — “Developing Export Potential of Lakhpati SHG Didis” — highlighting India’s mission to empower women entrepreneurs and promote rural products globally.
Saras Aajeevika Mela 2025: Dates, Venue, and Entry
- Dates: 21 February – 10 March 2025
- Timings: 11 AM – 9:30 PM (daily)
- Venue: Noida Haat, Sector 33A, Noida
- Entry Fee: Free for all visitors
With no entry charge, this fair truly belongs to everyone—families, students, tourists, and anyone curious about India’s heritage.
A Walk Through the Mela
As you step into the lanes of Saras Mela Noida, every turn brings a new surprise. The air carries the scent of handcrafted soaps and fresh spices, while bright textiles sway gently in the breeze. More than 200 stalls line the venue, offering a visual feast of handloom, handicrafts, and natural food products.
Here is a small glimpse of what you will find:
- Andhra Pradesh: Exquisite Kalamkari sarees and wall art.
- Assam: Elegant Mekhla Chadors woven in vibrant silks.
- Chhattisgarh: Handwoven Kosa silk sarees and dupattas.
- West Bengal: Delicate Kantha embroidery and Batik prints.
- Rajasthan: Mirror-worked home décor and colourful mojris.
- Odisha: Traditional dokra metal art and pottery.
Each stall is managed by a Self-Help Group Didi, proudly explaining her craft, technique, and the story behind her creations.
A Food Lover’s Paradise
Once you have explored the craft stalls, head to the food court—it is one of the biggest attractions at the Saras Aajeevika Mela Noida Haat. This year, over 25 live food stalls from 20 different states are serving traditional recipes made from regional ingredients.
Taste the earthy flavours of Bihar’s litti chokha, the sweetness of Maharashtra’s modak, or the rich spices of Rajasthan’s dal baati churma. You can sip freshly brewed Assam tea or relish Punjab’s sarson da saag with makki di roti.
The best part? You get to talk directly to the women behind the counter—the same SHG members who prepare, package, and sell their delicacies back home.
Cultural Performances and Live Shows
As the day turns to dusk, the atmosphere at Noida Haat transforms into a vibrant celebration of sound and movement. The evenings at the Saras Aajeevika Mela 2025 come alive with a spectacular lineup of cultural performances that capture the soul of India. Folk artists from across the country take the stage, presenting a colorful mix of traditional music, dance, and theatre that mesmerizes audiences of all ages.
Visitors can witness the grace of Rajasthan’s Kalbelia dancers, who twirl in mesmerizing black skirts adorned with mirrors, or enjoy the energetic beats of Assam’s Bihu performers, bringing the essence of springtime festivities to Noida. The rhythmic moves of Maharashtra’s Lavani dancers add a spark of glamour and joy to the night. Each performance tells a story—of love, courage, devotion, and everyday life in rural India.
Beyond entertainment, these live shows celebrate India’s cultural unity and artistic heritage. The music, costumes, and languages may differ, yet the spirit remains the same—vibrant, soulful, and deeply connected to tradition. These performances not only entertain but also remind visitors that India’s diversity is its true strength, where every melody and movement reflects the heart of its people and their enduring creativity.
Why the Saras Aajeevika Mela Noida 2025 Matters
This fair is not just a shopping destination—it is a social movement with a purpose.
1. Empowering Women Through Self-Help Groups
At the heart of the Saras Aajeevika Mela lies the strength of women united through Self-Help Groups (SHGs). Every item sold here represents the hard work and creativity of a rural woman striving for a better future. The income she earns helps her educate her children, support her family, and grow her small business. More than just financial independence, it brings confidence, dignity, and recognition. By purchasing their handmade products, visitors play a direct role in uplifting women entrepreneurs and strengthening rural economies—turning each purchase into a step toward empowerment and self-reliance.
2. Preserving India’s Cultural Heritage
The Saras Aajeevika Mela serves as a living showcase of India’s timeless artistry. In an era dominated by mass production and synthetic trends, this fair keeps traditional skills like hand weaving, block printing, pottery, and embroidery alive. Each product reflects centuries of craftsmanship passed down through generations. By supporting these artisans, visitors help sustain local traditions and ensure that rural art forms continue to flourish in modern markets. The mela not only celebrates creativity but also protects India’s cultural identity—reminding us that handmade heritage is not just beautiful, but invaluable to our collective history.
3. Boosting Rural Economy
The Saras Aajeevika Mela plays a vital role in strengthening India’s rural economy by linking skilled artisans with urban consumers. This direct connection allows small-scale producers to earn fair prices for their handmade goods, eliminating middlemen and ensuring genuine recognition for their craft. Many Self-Help Group members gain opportunities to showcase their products beyond local boundaries, even reaching national and international markets. As sales grow, so does community development—creating jobs, improving living standards, and inspiring more women to become entrepreneurs. Through this mela, rural creativity transforms into sustainable economic growth and self-reliance.
4. Promoting Sustainable, Local Living
The Saras Aajeevika Mela encourages a lifestyle that values sustainability and conscious consumption. Every product showcased here is eco-friendly, handmade, and crafted using natural or locally sourced materials. These creations reflect traditional wisdom that respects both people and the planet. By choosing to buy from the mela, visitors support a circular economy that minimizes waste and reduces dependence on factory-made goods. Each purchase becomes a small yet meaningful step toward protecting the environment while empowering rural artisans who practice responsible, sustainable production. It’s a celebration of mindful living rooted in India’s heritage and harmony with nature.
What to Buy at Saras Aajeevika Mela Noida
Whether you love art, food, or home décor, you’ll find something special here. Popular picks include:
- Handwoven sarees, stoles, and dupattas
- Jute bags and bamboo crafts
- Tribal jewellery and wooden toys
- Terracotta pots and ceramic décor
- Organic pickles, spices, and pulses
- Handmade soaps, candles, and herbal cosmetics
Each product carries the charm of rural artistry and makes for a meaningful souvenir or gift.
How to Reach Noida Haat
The Noida Haat is located in Sector 33A, making it easy to reach by public or private transport.
- By Metro: Take the Blue Line to Noida City Centre. From there, a short 5-minute e-rickshaw ride will bring you to the venue.
- By Car: You can drive via the DND Flyway or Noida Expressway. Ample free parking is available.
- By Bus: Regular buses from Delhi and Ghaziabad stop near Sector 33A.
The area is well-connected, making the mela easily accessible from Delhi, Gurugram, Faridabad, and Ghaziabad.
Best Time to Visit Saras Aajeevika Mela 2025
If you prefer a calm experience, visit during morning hours (11 AM – 1 PM) when the crowd is lighter, and you can interact comfortably with artisans.
Evenings (6 PM onwards) are more festive, filled with music, cultural programs, and food aromas. Weekdays are ideal for slow exploration, while weekends promise high energy and performances.
Whatever time you choose, wear comfortable shoes, carry a cloth bag, and keep some cash ready—some stalls still prefer offline payments.
A Visitor’s Perspective
The true magic of Saras Aajeevika Mela Noida lies in its people. You will meet women from faraway villages who have turned their creativity into confidence.
One artisan from Assam proudly shares, “This mela is like a window to the world for us. When people appreciate our handloom, we feel seen and valued.”
It is this emotional connection that sets the mela apart—it is not just about what you buy, but about whom you support.
The Future of Rural Entrepreneurship
The Saras Mela Noida 2025 plays a vital role in shaping India’s rural economy. Through skill training, packaging workshops, and digital marketing sessions, SHG women are now learning how to make their crafts export-ready.
This focus on “Lakhpati Didi” initiatives aims to make one crore rural women self-reliant. The government, along with development agencies, is helping them connect to global markets through e-commerce and fairs like this one.
So when you purchase a handmade dupatta or an organic spice mix here, you’re contributing to a much bigger mission—economic empowerment and sustainability.
Tips for Visitors
- Arrive early to find parking easily and explore at your own pace.
- Keep change handy for small purchases.
- Avoid plastics—most artisans appreciate eco-conscious buyers.
- Talk to the artists—you’ll love their stories.
- Stay for evening shows—the atmosphere is magical.
Why You Should Visit Saras Aajeevika Mela Noida 2025
Few events in NCR bring together tradition, taste, and talent the way this mela does. It is a living museum of Indian art, where every colour tells a story and every purchase supports a dream.
The Saras Aajeevika Mela Noida Haat 2025 is not just about shopping—it is about connection, culture, and change. It is about discovering India through the hands of its women, who craft not just products but pride.
So, this February, take a break from malls and online stores. Step into Noida Haat, wander through its colorful lanes, and experience the heart of India—authentic, handcrafted, and full of hope.